For Diala Abu Issa, the business of ensuring good presentation is something that runs in the family. Her grandfather was one-time photographer to the Qatari Royal Family and her father was a leader and entrepreneur. It seems only natural then that Diala should end up running her own business helping brides look their best. Diala is a firm believer in the personal touch. She prides herself in attending most of her bridal fittings so that she can be present to offer advice and listen to wants and needs directly. Diala expects a professional customer service wherever she shops and likewise aims to ensure her customer receives the best service that she herself can deliver. Diala strongly believes in investing in her employees, with her philosophy being that as well as providing a better standard of service, a well-trained staff is a happier team. Recognising that every bride in a cosmopolitan city such as Dubai deserves the best on an international level, Diala travels to Europe and New York several times a year to undertake buying and to see new bridal developments first-hand.